Among the new features are Samantha Almeida as Globo’s new marketing leader and the arrival of Edu Zanelato at VML
Samantha Almeida was presented this week as the marketing leader of Globo, an area also announced by the company. Samantha will consolidate marketing strategy activities, product communication, events calendar, digital strategy for @tvglobo profiles and be at the forefront of the activations of the 60th birthday celebration calendar.
With this movement, the broadcaster also invests in the Directorate of Innovation and Diversity in Content at Estúdios Globo, until today occupied by Samantha, inviting Kellen Julio.
Kellen implemented Globo’s Diversity and Inclusion area, developing the strategy and establishing processes, goals and concrete results to increase diversity and representation throughout the company.
Among the agencies, the Media.Monks presented its leadership structure. Now, Marina Pireswho already headed the office in São Paulo, takes over as managing director of the entire operation in Brazil.
Alongside the executive who will be responsible for the country’s operations, including the areas of finance, talent management, marketing and business growth, will be Fernando Ruoccowho officially takes over as senior vice president and will be responsible for the entire Performance.Monks operation.
Already VMLwhoever arrived was Eduardo Zanelato, who took on the role of head of corporate communications at the agency. In his new role, he will be responsible for defining the communications strategy and leading the WPP agency’s relationship work with the press and the market.
A journalist by training, Zanelato has a master’s degree in innovation, creativity and leadership from Bayes Business School (London) and, before arriving at VML, he created and headed the Brand PR & Influence center at Ágora.
Throughout his career, Zanelato worked in vehicles, agencies and spent six years at Mutato, which is part of the VML Group, where he led the Culture and Communication area and structured the DE&I work until assuming the role of executive director of operations.
Promotion
Methodology agency Agile of the Dreamers Group, the Next promoted Claudia Scott to the general director. In the new role, the professional will report directly to Next’s CEO, Marcelo Conduru. The publicist has worked for companies such as Claro, Telefônica, Oi and TIM. Previously, Cláudia was in the position of customer service director.
Head de marketing
Luciana Matias started to respond as head of communication and marketing for the company’s operation. Retail Media. With more than 25 years in the market, Luciana has experience working for several prominent players in the industry on her CV. Graduated in Advertising and postgraduate in Marketing from ESPM, she has experience in companies such as JCDecaux, Elemidia, Helloo and TV Bandeirantes.
Insights specialist
A Digital Favela announced Wes Xavier as new insights specialist. The professional arrives to strengthen the agency’s mission of establishing connections between brands and communities in Brazil’s favelas.
Before Digital Favela, Wes Xavier was recognized for his leadership at Vivência Lab, a platform dedicated to analyzing consumer trends and behaviors in real Brazil.
New on the market
Ex-Ogilvy e Media.Monks San Francisco, Marcos Valeta launches Waymaker Projects in Brazil, a project and production manager for the marketing and communications market. The new company will operate in São Paulo and the United States – California and Texas – and in Australia, in Queensland.
Brand creative director
Guilla Yby arrived this week at Pródigo Filmes, where he took on the role of brand creative director. At the production company, the executive will take care of internal communications, managing social networks and developing audiovisual projects in the areas of entertainment and advertising through Lab.
Having worked for agencies such as AKQA and Dentsu and producers such as Landia and Damn Good Advice, she has worked on projects for brands such as Google, Johnnie Walker, Havaianas, as well as music festivals and international artistic residencies.
New directors at Paranoid
A Paranoid hired the director duo Pis Santos e Gustavo Corontaiknown for works that bring important social discussions through art.
Pis and Korontai have a history of success in their projects, such as the campaign against rape culture for Esporte Clube Bahia, with the film “It’s your fault, the body isn’t”, which reached 14 million views.
Another highlight of the duo is the “How much time do you have left?” campaign, launched on the International Day to Combat Homophobia, Biphobia and Transphobia. Campaigns like these gained great repercussion in international media outlets, such as The Guardian and New York Times.