A major movement aimed at producing content and transmitting Paris 2024 Olympic Games is being circulated in different formats. The event is expected to be broadcast and followed by an even larger audience than previous Games, and with a wide variety of broadcasting.
The Olympics represent an opportunity for TV broadcasters, streaming platforms and social networks to demonstrate their ability to produce live content and offer a good experience to viewers. Furthermore, it is a great opportunity for brands to be present and stand out.
According to the Brazilian Olympic Committee (COB)the creation of quality content around Olympic sports is a key part of amplifying Team Brasil’s entire journey and increasing engagement with fans before, during and after the Olympic period.
The ‘Paris é Brasa’ project, a partnership between COB, YouTube and the content development mediatech, Play9, already has six confirmed sponsors. Banco do Brasil, Medley, Omo, Samsung, Azul and Wizard confirmed their presence. The project will show behind the scenes and interesting facts about Team Brasil’s participation throughout the competition.
Play9 will take 60 people to Paris, with another 40 working from Brazil. The expectation is to reach 1 billion views throughout the Olympics. To this end, the materials will also be made available on TikTok, Instagram and X. The official partnership with COB will provide special access to Brazilian athletes and the creation of a studio within Casa Brasil in Paris. The team of content creators that will be part of ‘Paris é Brasa’ involves Fátima Bernardes, Igão and Mítica (Podpah), Matheus Costa and Seu Zé, Ellen Valias (Athlete of Weight), Alê Xavier and Luana Maluf (Passa a Bola) , Valentina Bandeira, Daniel Braune, Fábio Cruz (Fabão), Lactea, João Ferdnan, Rafa Tuma, Paul Cabannes, Tino Marcos and Clayton Conservani.
Variety of content and broadcast on social media
The official channel of Team Brazil on YouTube, managed by the Brazilian Olympic Committee, shows the daily lives of Brazilian athletes in the most varied modalities and carries out productions that involve behind the scenes, information, curiosities, lives, best moments and live broadcasts, and recently reached 300 thousand subscribers, reached the mark of 80 million views and is number 1 in the world among the committees belonging to the Association of National Olympic Committees (ANOC). During the Games, the channel will have six hours of live programming.
COB also announced a partnership with Meta until December 2028, a period that includes competitions for the Olympic Games and other competitions. Under the agreement, Facebook, Instagram, WhatsApp and Threads become the official platforms of Team Brasil. The objective of the partnership is to expand the entity’s connection with sports fans, boost engagement and strengthen the relationship between the public and athletes. The contract also guarantees that COB will have an official Team Brasil chatbot on WhatsApp, developed in partnership with Smarters. The idea is that it serves as a second screen for fans, with the aim of sharing updates and creating interactive experiences with Brazilian fans.
