The event will take place on June 25th, in São Paulo
The 8th edition of Aberje Trends will take place on June 25th, at Teatro Bravo, in São Paulo, with the theme “Transitions: Contexts, technologies and skills that will further transform business communication”.
The event will address the era of cultural, energetic and demographic transition. The event is sponsored by BASF, Bayer, Engie, Gerdau, Itaú, Latam, Arcos Dourados (Mcdonald’s), Novo Nordisk and Stellantis, supported by CPFL Energia, Prospectiva Public Affairs LAT.AM, P3K and Tetra Pak, and media partner of Infomoney and Propmark.
“We are going through a crucial moment of transformation in society, which challenges corporate communication in its role of establishing bridges between brands and people. In this context, corporate communication has a primary role in monitoring and promoting this transition within organizations, ensuring the understanding audiences and enhancing the roles that can be played by the business sector”, says Douglas Cantu, events manager at Aberje.
The opening lecture will be given by Rafael Sbarai, head of product at Globo’s top hat express, on “What is a trend and how to work with it?”. Next, Sahar Silbershatz, CEO of Caliber, will talk about “Trends in reputation management in times of social, political and technological change”.
One of the main tables at the event is leadership and economics in organizations, with CEOS in focus. The debate will be mediated by Rafael Sbarai (Globo), and will feature Ana Sanches (Anglo American), Claudia Muchaluat (Intel Brasil), Silvia Penna (Uber Brasil), Pedro Zannoni (Lacoste) and Jerome Cadier (Latam Brasil).
The event’s closing panel will debate “What you need to know about climate change in Brazil”, with the participation of Ana Toni, national secretary of climate change. The lecture is offered in partnership with the FHC Foundation and will be attended by Sergio Fausto, general director of the Fernando Henrique Cardoso foundation, and Paulo Nassar, CEO of Aberje and full professor at ECA-USP, mediated by Malu Weber, vice president of communications at Bayer.
Other tables on internal communications, government relations, media, influence and crises are also confirmed.
(Credit: Photo by Sean Pollock on Unsplash)
