Partnership between Box1824 and Stink Films brings insight into the influence of artificial intelligence on new generations.
Over 20 years, the Box1824, a trend consultancy that is part of the CI&T family, has been dedicated to understanding the different generations and their behaviors crossed and influenced by various innovations around the world. Now, the company launches in partnership with Stink Filmsa global production oriented towards creativity, an unprecedented short documentary film that debates the emergence of a new era driven by generative artificial intelligence and its consequences in the coming years.
Entitled ‘Gen Gen: The Awakening of the Generative Generation’ and directed by Youth and Tino, the documentary provides a history of the two great revolutions of humanity, the industrial and the digital, and how they enabled the arrival of the current one, or that is, Criativa, which works directly linked to artificial intelligence, whether generative or not. The film also explains the origin of what is being called Gen Gen, that is, Generative Generation, a group that was born in an environment permeated by tools based on this technology.
Starring voices from different places who talk about the past, present and future of the planet and the tool, the work, which was produced over 12 months in eight countries, has the collaboration of more than 90 people, including researchers , screenwriters, filmmakers, producers, partners and characters portrayed. One of the curiosities behind your roadmap is that, in the beginning, the idea was to deliver 100% using AI. In the end, production was done with only human expertise.
“That’s how the project took shape. We look for the best way to tell our story. Something simple, empathetic and rhythmic, the opposite of what was being created with artificial intelligence at that time. The documentary seemed like the ideal format and the choice of people who were not experts on the subject, but whose lives would be transformed by this revolution, was another important point in the construction of the narrative”, says Tino.
“The path we chose to start talking about the Generative Generation, with its challenges and possible effects, was that of art, as it allows us to navigate this future without bias. We will continue studying, following the development of this generation that will certainly teach us a lot”
The CEO of Box1824, Paula Engler, revealed that the path the consultancy chose to start talking about Generative Generation, with its challenges and possible effects, was that of art, as it allows us to navigate the future by getting rid of biases. According to Paula, Box1824 will continue to study and monitor the development of this generation.
“From the beginning we realized that the pace of evolution of image creation tools using artificial intelligence was impossible to keep up with. Impressive images one week looked old the next. The chance of doing something dated to produce the short was too great, so we decided not to use these resources. This decision took us back to the essence of the project: the people. The film shows the human point of view of AI and not the other way around”, conclude Youth.
To complement, the project, which was filmed by nine directors (Bryce Kraehenbuehl and Andre Donadio/Australia, Toumani Sangaré/Senegal, Youth/Argentina, Anya Koshka Neon and Carmelo Varela/USA, Emrah Celik/Germany, Yuca/Mexico, Larissa Zaidan /Brazil and Kohei Yonaha/Japan) offers in one site more detailed content about the context of the changes that have impacted the last few centuries. Furthermore, Box 1824 proposed to writers Márcia Kambeba, Rafael Souza-Ribeiro and Milly Lacombe to exercise their imagination for the possible futures of Gen Gen. Speculative fiction stories are also available on the website.
Check out ‘Gen Gen: The Awakening of the Generative Generation’ below:
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