Action carried out in partnership with Speakeasy featured projections on Copacabana beach, in Rio de Janeiro
Clear announced players Vinicius Jr and Erling Haaland as its new ambassadors. The announcement was made through a campaign involving projections on Copacabana beach, in Rio de Janeiro.
In partnership with Speakeasy, on the first day of action the brand interspersed the image of Vinicius and Haaland with the message “we will reveal a secret to you tomorrow”. On the second day, both were officially announced with the caption “the best wear nº1”. The action also took place on Clear’s social networks.
“The projection in Rio de Janeiro reflects the essence of Clear: creativity and performance. Vini and Haaland embody these values and we are thrilled to have them as ambassadors. The partnership with these talents is an important step for the brand, bringing a synergy perfectly aligned with our values. We look forward to working together. Clear will continue to seek innovations and invest in this great world of football”, said Carla Forte, Marketing Manager at Clear.
In the role of ambassador, Vinicius will play a crucial role in the brand’s strategy for Brazil, focused on the relationship between Brazilians and sport.
“Considering the importance of Vini Junior as a new ambassador, we at Speakeasy are committed to continuing to provide innovative experiences for the public. Every detail was planned and every strategic move counts. Clear already had a very strong connection with football, and Vinicius with the city, so we knew the potential we had at hand to reach as many people as possible in the most interesting way possible. For this reason, we chose to advertise in a different and special way”, added Wilson Pereira, CBO at Speakeasy.
