Named “Super Laboratory of Kibon Delights”, the action is part of the company’s 80th anniversary celebration in Brazil
A quick Google search and you can see that over 2 million searches have been carried out on how ice cream is made. A curiosity that Kibon, which completes 80 years in Brazil, intends to help solve, at least with regard to its products.
The brand is launching the “Super Laboratory of Kibon Delights”, a series in eight episodes, released weekly on Instagram, Tik Tok and Twitter platforms, in which it brings information, attributes and “secrets” of its main ice creams. The first episode, released this week, explained about Brigadeiro’s popsicle. The next ones will be Magnum Classic, Tablito, Twister, Chicabon, Kibon Deliciously Vegan, Magnum Zero and the Mini Eskibon.
According to the company, the action is the result of a multidisciplinary work, bringing together specialists from Unilever’s Research & Development, Nutrition, Legal, Marketing and Trade areas. “This project was thought out with great care in order to invite Brazilian consumers to embark on the magical and delicious universe of Kibon”, says Guilherme Moraes, Kibon’s marketing manager.
Datasheet
Producer: Fresta Filmes
Direção: Allan Contro and Rafael Riskalla
Assistant Director: João Folharini
Produced by: Rauany Farias
Attendance: Décio Fonseca
Director of Photography: João Barros (Lutz)
1st Camera Assistant: Pedro Savoli
2nd Camera Assistant: Luiza Assis
Gaffer: Bruno Bralfperr and Fernando Lima de Sousa (Flimas)
Chroma Key: João Khury
Art Direction: André Pingo
Art Assistant: Marina Hofling, Isabela Alckmin and Vitor Campanati Muniz
Counterregra: Flavio Nepumoceno
Joiners: José Glauco da Rocha and Carlos Valdir J. das Dores
Costume designer: Maria Luiza
Beauty: Aline Tofalo
Direct Sound: Thiago da Silva F. Leitão
Driver: Marco Diogo
Kibon Clients: Luciana Soares, Guilherme Moraes and Kaio Silva
