Campaign includes publicity on social media
Nanica and Paçoquita teamed up to launch Paçoquitoffee, a combination of a banoffee and paçoca. The novelty will be on sale for a limited time until June 31st.
Made with white biscuit dough, Paçoquita cream, banana, Paçoquita with white chocolate and whipped cream, finished with Paçoquita flour, the partnership promises to bring the affection and joy of the June festivities to every bite.
“Paçoca sweets are very popular during this period, and the partnership with Paçoquita gave our Banoffee a typical festival touch. It’s a June wedding that we are very excited to present to our customers”, says Thais Costa, CEO of Nanica Brasil.
The campaign is promoted on social media in partnership with Tiago Abravanel.
