Set to the sound of “Coração Sertanejo”, the film will be broadcast on open and pay TV, as well as social media
Fiat announced the campaign for the new launch, Titano. Highlighting the family relationship, the piece is set to the song “Coração Sertanejo”.
Created by the Leo Burnett agency and produced by Mercuria, the 30″ film highlights agriculture, family tradition and Titano’s features, such as the turbodiesel engine, 4X4 traction, 360º off-road camera and the largest bucket volume in the category “To mark Fiat’s debut in a new segment of D-pickups, we decided to tell the story of a family, which through a new generation of agriculture, embarks with Fiat on a new story, opening new paths in the field” , explains Lígia Mendes, creative director at Leo Burnett.
“There would be no better setting than the countryside, where traditions are passed from father to son and, of course, pickup trucks are always part of this story. To top it off, the song “Coração Sertanejo” was chosen to accompany this film, reinforcing the connection with our roots”, says Frederico Battaglia, vice president of marketing and communications at Stellantis for South America.
The campaign features a series of insertions on open TV and 5″ and 10″ vignettes shown during the sponsorship of live games on Globo and SporTV and throughout the programming on open and pay TV. The piece will be broadcast during breaks in programs focused on the agricultural world, such as Globo Rural and Terraviva, in addition to being publicized on Fiat’s social networks and in content projects. The strategy also relies on a team of content creators, such as Rafa Kalimann and singer Felipe Araújo.
