The musical phenomenon from the northeast counted on 99Moto to attend the biggest June event in Ceará. The strategy was created in collaboration by Estúdio Criativo 99 and BR Media Group.
99Moto, the national leader in coverage on two wheels, was present at São João de Maracanaú, the biggest June event in Ceará. In addition to sponsorship, the brand transported singer Nattan to his show. A motorcycle fan, Nattan arrived on the back of the 99th and performed in front of more than 100 thousand people. The campaign was executed from end to end in collaboration between Estúdio Criativo 99 and BR Media Group, the holding company that leads the Creators Economy revolution, from strategy to execution and production of the action.
“It’s really cool to be able to do this action in the middle of São João. There’s no better way to show 99’s care for its customers than by being a real passenger”, comments the artist.
This was yet another initiative that reinforces 99Moto’s positioning in the category that has the look and size of Brazil. After all, the sport is present in more than 3,300 municipalities and the number of races in the country has doubled in the last year alone. “99Moto is proud to sponsor the São João de Maracanaú festival and support local artists like Nattan, who represent northeastern culture and music. Our objective is to continue contributing to the economic and social development of the regions where we operate, and São João is a perfect opportunity to reinforce our commitment to the Northeast”, says Luis Felipe Gamper, Director of Duas Rodas at 99.
For passengers, 99 has been offering, since June 14th, a 50% discount (limited to 5 reais) on rides with 99Moto using the coupons SJMOTOFOR (in Fortaleza) SJMOTOREC (in Recife) and SJMOTOSSA (in Salvador).
“Festive and themed dates have increasingly offered an opportunity for connection between brand and public, and, if used well, they can become a turning point for a community. Being present with 99 in such a traditional action
As for São João de Maracanaú, taking Nattan, the biggest name today, born in Ceará, it further promotes the connection with a public from Ceará, which has a very strong adherence in terms of integrated mobility”, comments Thiago Bispo, Business Director at BR Media Group.
99Moto: routes to Arraiás safely
For safe travel, passengers can count on the facilities included in more than 50 security system tools that result in 99.99% of rides being completed without incident. These features include systems such as checking and validating registrations, as well as a 24-hour call center capable of all types of support. It is important to highlight that if alcoholic beverages are consumed, for example, passengers must use modes such as 99Pop, 99Negocia, 99Plus and 99Taxi, respecting the guidelines of the 99 Community Guide.
Agility and effectiveness in Ceará
Since its launch in Fortaleza, in July 2022, the category has had rapid expansion across the state, now present in more than 140 municipalities. The agility and effectiveness of 99Moto in Ceará respond to user expectations. In Fortaleza, races cover, on average, 7 km and last around 14 minutes. The peak time for racing in the capital is on Mondays, from 7 am to 8 am.
The women from Ceará are also not left out of the group. The platform has demonstrated significant support from the female public, with 59% of 99Moto users in the state. This is a reflection of trust and preference for the category. 99’s dedication to continually improving protection measures attests to its commitment to providing a safe service in tune with users’ needs.
About the 99
99 is a technology company that offers convenience and solutions to the needs of Brazilians. The application is part of the global company Didi Chuxing (“DiDi”) and in Brazil connects people to mobility, payment and delivery services.
Press information
Cohn & Wolfe machine
Email: [email protected] and [email protected]
About BR Media Group
The largest influencer marketing holding in Brazil, BR Media Group has led the market for more than 12 years. Founded in 2012 by Celso Ribeiro and Danilo Basso, the brand is a pioneer in the market and is the only one-stop-shop that offers 360º deliveries. Serving the biggest brands and multinationals, BR Media Group goes beyond an agency: offering end-to-end consultancy, delivering to its clients: Consultancy,
Curation, Planning, Creation, Events, PR Seeding, Project Management and Business Intelligence. Within BR Media Group, there is MIS, an exclusive relationship platform with nano and micro influencers; BR Data, which takes care of collecting data and information; BR Studios, the creative arm for content production; and Space, a proprietary space for producing and recording videos and campaigns.
Press information:
CDI Communication
Bianca Chioccola – [email protected] – (11) 96477-6272. Luciana Morassi – [email protected] – (11) 99585-8981. Jorge Valério – [email protected] – (11) 99822-9013.
