Branch will be headquartered in Miami and will serve the global market, in addition to the North American one
With 26 years of experience in the Brazilian market, the SPR agency announced the expansion and internationalization of the business with the inauguration of the first operation outside Brazil, coordinated by Rafael Ternes, head of design with more than 10 years at the agency.
The location chosen to host the branch is Miami, in the United States, for strategic reasons. The agency’s objective is to serve not only the North American market, but the global market from this base.
SPR, for the first time, is taking its entire portfolio of services involving the design area to the international unit, including branding and visual identity, visual standardization, packaging and MPDV.
“We are a Brazilian agency with a global and strategic focus on transforming brands into companies’ most valuable assets. Since 1997, our goal has been to create memorable projects that reflect the purpose and principles of business, and we believe that design is the definitive tool to shape the value of a brand,” says Ternes.
The founding partner and executive director, Juliano Brenner Hennemann, explains that the operation in the United States is a consequence of the international work that SPR has already been developing and the Brazilian companies with global operations that the agency serves, including Randon, Frasle Mobility, Segware, Artecola, Tipler and Keko Acessórios. “With international experiences in the area of design, we understood that it was time to structure this into an operation. We strategically chose the United States as a base to start this project of internationalization of our brand and our services”, says Hennemann.
