For the third consecutive year, Kitkat reaffirms its commitment to music and fun lovers by being present at the long-awaited Rock in Rio Brazil 2024. After leaving its mark in the 2022 edition, at The Town in 2023, it returns with an exclusive promotion ‘Your break at Rock in Rio’, making the edition that celebrates 40 years of Rock in Rio history even more exciting.
Until July 31st, when purchasing three Kitkat products, participants will be able to register their tax coupons on the campaign’s official website and find out instantly whether they have won a mini amplifier as an instant prize. In addition, every week there will be raffles for pairs of lawn tickets and, at the end of the promotion, a draw for 40 thousand reais in a gold certificate, as well as a pair of lawn tickets to enjoy a day of the festival with a companion and all expenses paid. All details about the regulation can be found in official site.
For Tatianna Perri, Chocolate Marketing Director at Nestlé, this participation represents a chapter of belonging for the brand.
“Music is a fundamental pillar in the brand’s trajectory and, for us, providing the public with experiences within this universe is extremely important, as this way we connect even more with them. Therefore, we are happy to offer people the opportunity to go to the festival through this promotion to experience unforgettable breaks”, said Tatianna.
For Eduardo Andrade, Co-CEO of AKM, the agency responsible for the promotion, developing a campaign for an iconic brand like Kitkat at Rock in Rio Brasil 2024 is extremely significant.
“This type of partnership allows us to create unique and unforgettable experiences, which not only engage consumers, but also reinforce the brand’s presence in an authentic and impactful way. Furthermore, when we carry out an action like this, our objective is to extend the conversation around sponsorship, going beyond the festival time. We want the brand’s presence at the event to become a desirable experience for the public, encouraging a more lasting connection”, concludes Andrade.
KitKat Chocolatory launches flavors inspired by June festivities
It’s at Kitkat Chocolatory is already in a celebratory mood with the arrival of the June festivals, so traditional in Brazil during the month of June. In celebration of this special season, the brand launches three new seasonal flavors to make celebrations even more delicious: Quentão, Pumpkin Jam with Coconut, and Canjica. The new flavors are available in the Pick&Mix 11.6g version in all brand stores and kiosks in São Paulo and Rio de Janeiro, in a limited edition.
“We are always looking to bring innovations to our consumers, from unusual flavors to those that have a special meaning in the lives of Brazilians. That’s why our launches inspired by June festivities capture the essence of these celebrations. We want to take our break so that everyone can taste a little piece of these beloved festivities, full of tradition and joy, in every bite of our chocolates”, highlights Tatianna Perri, Chocolate Marketing Director at Nestlé.
The Quentão, Sweet Pumpkin with Coconut and Canjica flavors in the Pick&Mix version, sold for R$4.20, will be available for purchase at Kitkat Chocolatory stores in São Paulo, at Pátio Paulista, Cidade São Paulo and Eldorado shopping malls, in addition to the brand’s kiosks located in the Center Norte, Anália Franco and Tietê Plaza shopping malls, in São Paulo, Park São Caetano (São Caetano do Sul), and Parque D. Pedro (Campinas); and at the Kitkat Chocolatory store in Rio de Janeiro, located in BarraShopping.
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Photo: Disclosure/ Kitkat
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Rock in Rio 2024
Date: September 13, 14, 15, 19, 20, 21 and 22, 2024
Location: Rock City | Olympic Park, Barra da Tijuca – Rio de Janeiro (RJ)
Tickets: Buy your ticket at official event website
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