The company offers personalized activations and gifts
Esportes da Sorte announced that it will be present in six Brazilian states during the traditional June festivals, with festival activations and personalized gifts, such as glasses, straw hats, cangaço and bandana.
“We celebrate this very traditional period of the Brazilian calendar, during the festivities of São João, and we seek to further brighten the main festivities throughout Brazil. We will be present in all regions of the country with the expectation that entertainment will be as present as ever”, says Marcela Campos, vice-president of Grupo Esportes da Sorte.
In addition, the brand will also carry out immersive actions, such as in São João de Recife, in Pernambuco, where it will be one of the official sponsors of the local city hall. In total, there will be activations in ten decentralized centers throughout the city. In Caruaru, in addition to the activations, the company’s mascot will be present.
In Campina Grande, Paraíba, those who participate in the trios Namoradrilhas and Beijadrilhas will be able to start the celebrations with a northeastern forró trio in the concentration. While at Villa Spazio there will be an Instagrammable panel for photos and wedding activation that will feature a scenic church.
