Africa Creative, GUT SP, LePub, Gray and AlmapBBDO are the award-winning agencies
This Thursday (20), Brazil won five Silver Lions and three Bronze, a much smaller volume compared to the awards announced yesterday, when there were 15 Silver and 20 Bronze. The Cannes Lions International Festival of Creativity ends this Friday (21), in France.
In Brand Experience, there were six in total. Handshake hunt”, developed by GUT São Paulo for Mercado Livre, was awarded Silver – the case was the winner of the Grand Prix in Media. Le Pub São Paulo also won Silver with the project “The Heaviest Jersey”, for New Balance. Another Silver award went to “Reviews”, conceptualized by Africa Creative, for the Heinz brand.
In Bronze, AlmapBBDO secured Leão with the institutional case “Flying guardians” for Greenpeace and Planet Labs PBC. “Ballboards”, an entry by GUT São Paulo, for Mercado Livre, also received Bronze. The same agency won Bronze with a retail media project for the Vult brand, from O Boticário.
In the debut Luxury & Lifestyle category, Gray São Paulo secured a Silver with the ‘Anti-racist Scholarship’, developed for the Zumbi dos Palmares University. BSN Creatives, owned by the Brazilian judge on Digital Craft, George “Benson” Acohamo, was responsible for the influencer strategy for the action.
GUT won another Silver Lion in Creative Commerce, with the ‘Handshake Hunt’ case, developed for Mercado Livre.
The festival organization also released this Thursday (20) the results in Creative Strategy, Creative Business Transformation and Innovation, but Brazil did not win Lions in these competitions.
