Partnership offers experience with gifts and special scenery at Crystal’s presentations in São Paulo and Rio de Janeiro.
The Brazilian live marketing agency Dot., in partnership with Apothecaryis launching a unique and enchanting experience during the presentations of Cirque du Soleil in Brazil. Anyone who goes to the sessions until June 23rd in Rio de Janeiro, and in São Paulo, between July 5th and October 6th, will find a playful setting, full of sparkles and crystals where the spectator can feel like a true artist.
Cirque du Soleil arrives in Brazil this week for a magical 10-day season, with 16 sessions in the capital of Rio de Janeiro. Spectators will be invited to immerse themselves in the world of the circus in an unprecedented and interactive way. In an enchanting setting, adorned with sparkles and crystals illuminated by lights reflected in the ice, the public will have the opportunity to feel like true artists and acrobats of the show.
With new performances, Crystal, a Cirque du Soleil show, explores the artistic potential of ice, combining the grace and fluidity of skating and acrobatics on ice. Crystal is an imaginative but misunderstood young woman who feels out of place with the reality around her. She is between an eternal constant search to understand who she is and accept the different versions of herself in the world.
O Boticário will connect to the show to transform the lives of spectators. Transforming the everyday into the extraordinary. As? Bringing from imagination to scenography and mood spectacular ice. This touch of magic will be in the visual concept of the show, in the acrobatic movements, in the shine and reflection of the crystal on the ice.
Upon entering the event space, participants will be encouraged to scan a QR Code to complete a brief registration. After this quick action, customers will receive an exclusive treat from Boticário, transforming the experience into something even more memorable.
“The partnership with Dot. and Boticário allows us to take the magic of Cirque du Soleil to a new level, offering our audience a unique and enchanting experience. We are very excited to be part of this project and provide unforgettable moments for our customers”, declares Simone Malta, partner and co-founder of Dot.
This action promises to be one of the highlights of the Cirque du Soleil season in São Paulo and Rio Janeiro, highlighting the power of collaboration between major brands to create innovative and unforgettable experiences.
For more information about the presentations and the special action, visit the official site Cirque du Soleil or follow Cirque du Soleil’s social media Apothecary it’s yes Dot.
*Cover photo: Disclosure/O Boticário and Dot.
Follow Adnews on Instagram e LinkedIn.
#ADDSomethingNew #ADNewsOficial #ADGroupBR
