The actions take place in Bahia and Pernambuco
The RD Saúde group, through Drogasil, announced actions during the June festivals in Bahia and Pernambuco, for the first time. “Arraiá Drogasil” will offer pharmaceutical services, gifts and promotions to customers throughout the month of June.
Salvador and Recife receive most of the initiatives, but other cities within the campaign are Vitória da Conquista, Santo Antônio de Jesus, Jequié, Cruz das Almas, Olinda and Caruaru.
“Bahia and Pernambuco together bring together more than 5 million people for the celebrations of São João. Traditional festivals of this size are opportunities to promote health and well-being for diverse and large audiences. It is in moments of relaxation that we can raise awareness with ease. For Therefore, we want to be increasingly closer to the local culture”, says Daniel Campos, marketing director at RD Saúde.
Anyone who enters the units will find themed decoration, a June soundtrack and promotions from sponsoring brands Allegra, Targifor, Enterogermina, Cebión, Vicks and Medley. Additionally, customers in Salvador, Recife and Caruaru who make physical purchases over R$150 receive an exclusive glass.
Another action is the “Barraca do Bem-Estar”, which takes place during the weekends in June, consisting of tents set up next to the ten main pharmacies in the two northeastern capitals with demonstrations of dermatological products and free quick massages. Customers can also collect vouchers to undergo blood pressure measurement, oximetry and bioimpedance testing later at participating pharmacies.
