With a complete project that involves a special program for 60 days (from May 15th to July 15th) and the official broadcast of São João de Campina Grande, Sua Música has just announced the already confirmed sponsorships for the biggest popular festival in the country . With a record number of partner brands, the platform is preparing for a historic São João in 2024.
For the ‘São João Sua Música’ project, which brings all the emotion of this great Brazilian celebration to millions of people, exploring all the richness of its cultural manifestations in different locations, brands such as Neosaldina, Itaipava, Kuat, Natura and Vitarella have already guaranteed a presence .
The program encompasses several pillars of brand activations, including gastronomy, customs, culture, fashion and everything that involves this great festival. Among the activation formats are: platform wrap (website and app), coverage of the main parties, themed boards on social media, personalized playlists, as well as special content in the ‘Play na Cozinha’ and ‘Get Ready With Me’ boards, on competition ‘Talento São João’ and in the web series ‘Simbora pro Arraíá’.
For Campina Grande, Sua Música will sign, for the third consecutive year, the official broadcast of the largest São João in the world. Neosaldina, Engov, Brahma, Pepsi, Natura and Kwai have already confirmed their participation as sponsors. Sua Música will have an official studio on site, from where the exclusive live broadcast of the big party will be broadcast, in 4k quality, between May 29th and June 30th. All shows and presentations from the 2024 season will be broadcast, always from Thursday to Sunday. In addition, the platform will promote, directly from Campina Grande, content and live interviews with artists, behind-the-scenes facts about the event, interaction with fans and much more.
In 2023, Sua Música broke an audience record, reaching more than 45 million people and more than 76 million views through its June programming, which featured more than 200 exclusive content, in addition to the broadcast of São João de Campina Grande. And for 2024, the expectation is to surpass last year’s records.
“This year, our objective is to reinforce our commitment to democratize and amplify the importance and grandeur of this cultural heritage throughout Brazil. Through the São João project and the broadcast from Campina Grande, we will explore all the richness of this festival, in a fun way and with local flavor. The program will show all the pillars that surround this great festival that is São João, which goes far beyond the music and the show. It’s a party that involves different generations, the only one that can bring together the entire Brazilian family, that’s incredible. Without a doubt, we hope to break all the records achieved last year, with incredible activations and news alongside these great brands that will be with us. It will certainly be historic”, celebrates Marcela d’Arrochella, partner and commercial director of Sua Música.
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