With a 360º media strategy, the campaign includes broadcasting on open TV, portals, social media and out of home
Latam announced the “Férias das Férias” campaign, with the aim of reinforcing the benefits of its marketplace.
The action, which has its creation and strategy signed by Graphene by IPG, a structure that exclusively serves Latam and which in Brazil includes the agencies WMcCann and MRM Brasil, uses good humor to show that the most difficult part of vacation is coming back from it.
“We have an ecosystem that offers advantages to passengers that go far beyond airline tickets at competitive prices. Today, it is possible to access latam.com and create a complete trip, with packages, accommodation, car rental, travel insurance, all in one place. And our biggest difference is the accumulation of points in each purchase, bringing the customer closer to taking more dream trips”, explains Gregório Meireles, head of digital at Latam Brasil.
The project has a 360º media strategy, including broadcasting on open TV, portals, social media and out of home.
Furthermore, Latam has just debuted its TikTok account, with content about destinations, experiences, events and travel trends.
