Campaigns will be published on the institute’s social networks
The Ayrton Senna Institute launched a celebration campaign narrated by Galvão Bueno to commemorate its 30th anniversary.
Founded in November 1994 by Ayrton Senna’s family, the Institute celebrates three decades of social impact, promoting innovative and transformative initiatives in education.
“Our mission is not only to overcome historical obstacles, such as literacy and the fight against school dropouts, but also to prepare new generations with the necessary skills to live, coexist and work successfully in the 21st century”, says Viviane Senna, president of the Institute .
In 30 years, the Ayrton Senna Institute has become a center of innovation in education, operating on three main fronts: research and innovation, mobilization and advocacy, and dissemination of large-scale educational projects. Among the projects developed are initiatives aimed at literacy, improving learning levels and improving students’ soft skills, such as resilience, focus, empathy and creativity. Throughout its history, the Institute has provided more than 36 million services to children and young people in more than 3 thousand Brazilian cities.
The campaign includes film in 90″ and 2’30” versions with promotion on the institute’s social networks.
