Movement aims to guide and provide essential information for tutors
Petlove turns 25 this month and, to celebrate the milestone, it is launching a movement that reinforces the brand’s activist positioning, “Petlove doesn’t sell”.
With a video statement in the form of a manifesto and narrated by Ana Maria Braga, the company actively opposes practices that range from the sale of animals in shop windows to the distribution of products that are considered harmful such as shock collars, contraceptives for females and counterfeit medicines.
Created in partnership with PROS and curated by Instituto Caramelo, the movement unfolds on several fronts that aim to guide and provide essential information for tutors.
“‘Petlove doesn’t sell’ is a necessary movement to invite society to reflect on all market practices that do not take pet well-being into consideration. Thinking about making all these communications even more democratic, Ana Maria Braga is the voice of our manifesto, since their passion for pets is a feeling shared by our brand and also by all owners in Brazil”, said André Romeiro, Brand Director at Petlove.
The film will be broadcast on different types of media, with digital channels such as Facebook, Instagram, Youtube and TikTok and will be included in the programming of TV Globo, in the newspapers Folha de S. Paulo, Correio Braziliense, on radio stations MIX and CBN and on the Spotify music service.
The informative content also provides guidance on what needs to be done before adopting a pet and, for people who choose to have a pet of a specific breed, what needs to be taken into consideration before choosing a kennel or breeder, aiming to that the establishment is in line with the best welfare practices.
Another development of the action is the collection of products harmful to pets and, until July 4th, members of the public who wish to get rid of these items can take them to Petlove’s physical stores, located in São Paulo (SP) and exchange them. for a R$50 coupon.
“Every major retailer tends to use its anniversary month to boost sales with offers, promotions and the famous ‘manager’s madness’. With this move, Petlove proves once again to be a company with a distinctive soul and DNA, taking advantage of the date to reaffirm something non-negotiable in its 25 years of operation: the mission to make the world a better place for pets”, explained Adriano Abdalla, Chief Creative Officer at Pros.
