Partnership aims to connect Brazilians to the delivery app through different channels
iFood renewed its partnership with CazéTV and announced that it will be the official sponsor of the broadcasts of the Paris 2024 Olympic Games on the channel led by Casimiro Miguel.
The partnership, which has been ongoing since 2022, aims to connect Brazilians to the delivery app through various channels such as YouTube, Amazon Prime Video, Samsung TV Plus and Twitch from July 26th to August 11th.
“With iFood’s sponsorship of the channel during the competitions, we reaffirm our commitment to creating unique and meaningful experiences for our customers and all Brazilians. We are excited to take this partnership to new heights during the games, connecting even more people through their passions with a lot of innovation”, said Ana Gabriela Lopes, Marketing Director at iFood.”
The new partnership was officially announced on CazéTV, last Friday, in a video starring Casimiro, who took advantage of his early arrival at the studio to place his order on iFood.
In the 2024 partnership, the audience will be able to follow iFood activations in the channel’s studio, in addition to unique content from different important players that will further enhance the company’s messages.