Signed by AlmapBBDO, the campaign highlights the evolution of the model and will be shown in Latin American markets
Volkswagen do Brasil presented the New T-Cross campaign, which aims to emphasize the benefits of the automaker’s SUV, in addition to presenting the new version of the model.
With the motto “Nice to meet you, New T-Cross”, the piece designed by AlmapBBDO combines medieval and modern elements to highlight the evolution of cars, as well as revealing, in a playful way, that flying a dragon today would not be as practical as it seems .
“AlmapBBDO’s campaign seeks references in pop culture and creates a light and fun atmosphere to present the attributes of the new model. The mix of medieval and modern elements gives wings to the public’s imagination and plays with the idea that driving a dragon would be complicated nowadays. Of course, with the New T‑Cross, the experience is fantastic”, said Livia Kinoshita, director of Marketing Communication at Volkswagen do Brasil and South America Region.
The film will be shown in Brazil, Argentina and other Latin American markets.