Agreement focuses on creating and marketing a format designed for engagement
The adtech AdHow has entered into a partnership with NZN, which will be focused on creating and marketing a digital advertising format, designed to engage the company’s audience, which owns TecMundo, Voxel, Minha Série, The BRIEF, Click Games and Baixaki .
This format is Engage Ads, which will be served in a lower footer space, which will allow for expansion with creative elements and embedded video, ensuring greater viewability and consequently greater brand recall.
The partnership comes as a response to the growing demand for more effective and targeted digital advertising solutions. With the market constantly changing in Brazil, the need for innovative advertising formats that speak directly to consumers is increasingly necessary.
AdHow will be 100% responsible for marketing this new format, ensuring advertisers can make the most of the opportunities offered by the NZN network.
The exclusive format is now available for sale and both AdHow and NZN are committed to continually monitoring and optimizing the performance of the solution, ensuring that it meets market expectations and contributes to advertiser growth.
