Paulo Camargo brings experience in fast food to elevate Burger King and Popeyes in the country.
Paulo Camargo, former CEO of McDonald’s in Brazil, is the new leader of Zampnetwork operator Burger King e Popeyes in Brazil, under the command of the Mubadala fund. With extensive experience in the fast food industry and ability to build corporate culture, Camargo is preparing for a new phase of growth and strategic acquisitions.
One of the first moves under the command of Camargo, who took office last Friday (21), is the acquisition of Starbucks in Brazil, which is in the final negotiation phase. This move is part of the strategy to transform Zamp into a “house of brands”, integrating prominent brands in the food sector.
Paulo emphasizes the importance of analyzing market opportunities and seeking out leading brands in their respective segments. Furthermore, he highlights the need to build a unified corporate culture, focusing on best practices and excellence in execution.
The arrival of the new leader was well received by the market, resulting in a 15% increase in Zamp shares. This positive reaction comes after a period of more than 40% decline, worsened by the departure of Ariel Grunkraut, one of the company’s founders.
Challenges and Potential
Zamp has faced significant challenges since the pandemic, when Burger King was most impacted due to the greater presence of stores in shopping malls. McDonald’s, on the other hand, benefited from delivery and drive-thrus. In 2022, while BK’s sales stabilized, McDonald’s grew by nearly double digits.
Camargo will find an operation that is already efficient, but with the potential to improve the customer experience. His experience at McDonald’s, where he transformed the culture of points of sale, being one of the names behind “Méqui”, and reinforced the brand’s positioning, will be crucial in increasing service and quality in Burger King and Popeyes stores.
With a career that began at PepsicCo Restaurantes and experience in expanding chains such as Taco Bell and KFC, Camargo brings a unique track record of leadership and transformation in the fast food industry. At Zamp, he will have the challenge of building a new culture and leading the company in an uncertain market, with the potential to generate value through mergers and acquisitions.
Zamp’s future, under Camargo’s leadership and with the support of the Mubadala fund, could include going private or merging with other market players, depending on the opportunities that arise. Brand integration and the revitalization of customer service will be essential to the success of this new phase.
*With information from EXAME
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