Shotgun, a ticket company of French origin, is launching its first advertising campaign in Brazil to expand its presence in the national market. The campaign, developed by the monkey-land agency, highlights that the company not only sells tickets, but also helps create incredible experiences at parties, shows and music festivals, “going along”.
Shotgun’s unprecedented communication includes a film that explores the vision of those who are “in it”, using textures from party posters sold by the platform. The exclusive visual language of the action was designed by Gabriel Rolim, a renowned visual artist who has worked with artists such as Ludmilla, Duda Beat and Fresno.
In the film, narrated by Mattilla, the importance of a community engaged in events is emphasized, where people share the same vibe, can dance and have fun freely, and where the music is of high quality. The film’s main message is that creating such an environment requires more than just selling tickets; It is necessary to deeply understand the subject. The campaign ends with the slogan “Shotgun: the ride of those who are part of it”.
“With the contribution of those who really understand the game, we were able to create a unique visual style for Shotgun. We captured the scenes in a single night, with the camera in hand and a lot of interactivity among the team. The result was surprising”, comments Leonardo Claret, partner and Creative Director at monkey-land.
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