In a simulated press conference, player announces the arrival of sports content on the streaming.
The young striker of the Brazilian team Endrick announced on his social networks, on the 20th, that he had news that would “shake the world of sport”. In an advertising campaign simulating a press conference, he fulfilled his promise and revealed that, from today (26) the ESPN will be available on Disney+.
Check out the video below:
The strategic negotiation was conducted by Wolff Sports & Marketing in collaboration with Roc Nation Sports, agencies responsible for managing sponsorship contracts and player image. This partnership seeks to expand reach and convenience for sports fans.
“Disney is in everyone’s memories and dreams. Who has never imagined themselves being one of their heroes? It was exciting for me and my whole family to receive this invitation”, commented Endrick, excitedly.
Disney’s strategic decision to unify its streaming platforms in Brazil seeks to offer an integrated experience to subscribers, facilitating access to all of the company’s content. This initiative, in addition to reinforcing Disney’s presence in the Brazilian streaming market, strengthens its emotional connection with local consumers.
With this integration, all Star+ content, including ESPN, will be included in Disney+. This means subscribers can enjoy a wide range of series and films, including productions from Pixar, Marvel, Star WarsNational Geographic, ESPN and Star, including titles from Searchlight, 20th Century Studios, FX, and original productions from Latin America, in one place.
Due to the greater diversity of content on the platform after integration, parental controls have been improved, allowing subscribers to set up profiles protected by a PIN and establish access limits based on content classification. This ensures an experience suitable for the whole family, with children’s profiles, known as “Junior Mode”, which offer a simplified interface and content appropriate for all ages, including a protected exit to prevent unauthorized access.
Finally, streaming offers three subscription plans: Premium, Standard and Standard with Ads, providing subscribers with flexibility to choose an option that best meets their preferences and content consumption needs.
*With information from MKT Espotivo / Cover photo: Disclosure/Disney+
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