Samsung presents Bespoke AI Laundry line with emotions from Inside Out 2

Dealing with dirty laundry can be exhausting, think about sorting by color, adult and children’s clothes, reading and interpreting care labels and choosing different detergents and fabric softeners, which is why it can often cause frustration for many of us.

In a new campaign, the Samsung illustrates how the Bespoke AI Laundry line, consisting of the Samsung Bespoke AI Laundry WF19B Washer, with 19 kg capacity, and the Samsung Bespoke AI Laundry DV20B Heatpump Dryer, with 20 kg capacity, eliminates the frustration of a daily household task. The video was produced in partnership with Disney it’s at Pixar and features characters from ‘Inside Out 2’, which is now in theaters and showcases new emotions including Anxiety, Shyness, Boredom and Envy, as main character Riley turns 13 and faces her next set of challenges.

The piece takes a fascinating look at the emotional rollercoaster that people can escape if they choose products from Samsung’s Bespoke AI Laundry line with functions like AI EcoBubble.

“The partnership with Disney and Pixar on ‘Inside Out 2’ was refreshing because we were able to create new ways of telling stories. We will continue to offer consumers the benefits of Bespoke AI Laundry that help take care of their various emotions,” said Jinny Jung, vice president of Samsung Electronics.

Bespoke AI Laundry products revolutionize the laundry experience by combining washer and dryer functions into machines that stack for style and innovation.

The AI EcoBubble function makes laundry more efficient by facilitating the penetration of soap into the fabric by 40 times and promoting more effective washing even with cold water and reducing energy consumption by up to 70%3. Meanwhile, the AI Wash feature uses five advanced sensors to improve washing performance and minimize waste, as it detects the weight and softness of the fabric in each load and monitors the level of dirt present in the water through artificial intelligence.

Users can also use the ‘SmartThings’ app to track information about products in the Bespoke AI Laundry line, as well as other appliances connected to the ecosystem. Check out the campaign video.