Action wants highlight the plurality and reach of its services, redefining the brand in the sector
With the aim of reinforcing NEOOH’s positioning, REF+ created the campaign endorsed by the signature “NEOOH challenges the limits”. The strategy includes creative pieces that will be broadcast digitally and OOH and institutional layette for internal acculturation.
According to Fernando Calfat, partner and Chief Business Officer at REF+, the proposal is to bring about a change of mindset in the market and challenge the limits of out of home to transform them into an event in people’s routine.
“Gone are the days when OOH only complemented a TV media strategy. Today, this media not only accompanies or composes an idea, but also has the potential to be the ‘big idea’ itself, in addition to challenging the limits of advertising and being at the center of conversations”, says Calfat, who celebrates the client’s arrival in the agency’s portfolio.
Juliana Simões, senior marketing analyst at NEOOH, adds that the choice of REF+ to conduct the campaign was due to the agency’s know-how about changes in the OOH landscape and its ability to transform challenges into opportunities.
“His history of innovation and creativity is aligned with NEOOH’s objectives, which is why we are betting on the success of this partnership”, he concludes.
