Company celebrates a year with organic growth of more than 20%, increase in its own structure and operational excellence
After the spin-off process promoted by Adventures, Jones celebrates one year anniversary in June 2024. With clients such as John Deere, Tinder, Sabin, Renergiza and Mercado Pago, the agency has seen organic growth of more than 20% throughout this period. first year, with an increase in its own structure and operational excellence, with the aim of guaranteeing the delivery of sustainable results in always on campaigns and with more innovative actions that have an impact.
Focusing on brand entertainment, the agency values communication that attracts consumers’ attention, giving new meaning to the consumer journey through a narrative that makes sense about the consumer’s perspective and purpose and not just the brand’s. “If we were to reduce it to a tweet, what we do is a communication that entertains and generates results”, says Marcelo Chianello, co-CEO of Jones.
Operating in a anywhere office format, the agency has a team spread across Brazil and sees this as a positive point. “It has a lot to do with our value proposition, which is knowledge from different sources, different versions. So, we are not only operating on the Rio-São Paulo axis, it is not all Faria Lima advertisers who are composing our plans, they are people from the Northeast, the North, the Center-West, the South, and this makes that we have a very different delivery”, explains Bia Patara, COO at Jones.
With several success stories, influence is a fundamental part of entertainment content, which is why Jones has a creators academy, where they create for the brand alongside the influencer. John Deere has the largest agricultural brand channel in the country, according to Chianello, in which the agency and the brand work side by side with more than 70 agricultural influencers to create diverse content, creating a communication channel, with entertainment content, and bringing relevance to the company among consumers.
On Tinder, the agency is responsible for the brand’s brandcast. Presented by Clara Moneke, the project brings content about relationships focusing on generation Z. “We have more than 13 million interactions on networks, and we can consider it the biggest brandcast in the country”, celebrates Marcelo.
In one of the campaigns for Sabin, the agency transformed image exam results into works of art and put them on display, moving everyone, including the owners of the images. In another action, laboratory tests were transformed into musical scores, creating authorial works through music, connecting with the public.
Read the full article in the June 24th edition of propmark
