One of the objectives of the partnership is to provide brands with the connection between TV and programmatic DOOH
Eletromidia and Globo announced a partnership for the sale of programmatic media. From now on, the OOH company’s screens will be integrated with Globo’s DSP GAMA platform, which represents a step forward in offering digitally connected advertising opportunities.
Through this strategic collaboration, Eletromidia aims to explore the opportunities that arise from the synergy between the two companies. By connecting its screens to the Gama platform, the company is enabling agencies and advertisers to take advantage of the complementarity of the media.
One of the most significant advantages of this partnership is providing brands with the connection between TV and programmatic DOOH, expanding the offer of channels for the most relevant publishers in both scenarios nationally.
“We believe that by connecting with Gama, we are opening the doors to a new era of digital and out-of-home advertising. This partnership offers agencies and advertisers the opportunity to plan programmatic OOH and connected TV campaigns, in an integrated way across inventories of both vehicles,” says Henrique Abreu, programmatic media manager at Eletromidia.
