Country is the first to receive the brand’s curation service, called Corona Paradise
Corona beer chose Brazil as the launch destination for Corona Paradise, booking and accommodation platform. The project, still in the pilot phase, presents a selection of 150 hotels and inns in natural paradises present in more than 25 destinations, such as Fernando de Noronha (PE), São Miguel dos Milagres (AL), Caraíva (BA) and Chapada dos Veadeiros (GO).
With the strategy, the brand seeks to create a closer relationship with consumers and reinforce attributes such as a lighter lifestyle and the celebration of nature, present in the company’s communication.
“The brand expands its lifestyle to other platforms, directly impacting the lives of those who identify with its essence and purpose”, explains Paula Guz, director of marketing transformation at Ambev.
According to Corona, the curatorship of the establishments analyzed criteria such as sustainability practices, high quality standards and proximity to nature.
