Agency launched a set of celebratory pieces to commemorate the date
On July 13th, Fbiz turns 25 and, therefore, the agency has revitalized its visual identity, launching a set of celebratory pieces, which includes a commemorative logo, posters and content for its official digital channels.
The signature “Cutting weeds” translates the essence of Fbiz in this quarter of a century: “pioneer, innovative and digital native”, in the words of CEO Paulo Loeb.
“Fbiz is a rare case of a digital agency that has transformed into one of the largest agencies full services from Brazil. And this is due to the fact that we have a historical capacity to reinvent ourselves to generate innovative businesses in the communications market”, he adds.
For CEO Fernand Alphen, “this perspective focused on innovation and technology leads Fbiz to invest in mechanisms capable of opening up multiple possibilities for advertising, integrating creative solutions into client businesses and, at the same time, consolidating our strategic positioning in the market and our autonomy within the WPP Group”.
