Actor and comedian debuts his campaign as brand ambassador for Procter & Gamble
Actor and comedian Rafael Infante is the star of the campaign created by Gray Brasil to present the new Head & Shoulders Limpeza Eficaz. The actor, who has just been named Head & Shoulders ambassador, addresses the issue of dandruff with humor and authenticity, embodying the encouraging voice.
In the campaign, the new Effective Cleaning shampoo has its benefits and needs represented by a practical situation and, at the same time, from a lighter perspective, inspiring the public to overcome adversities, find solutions and regain control and confidence.
While a young man finds himself in a state of insecurity linked to dandruff and oiliness, Rafael Infante enters the scene to represent that voice that everyone needs to hear, offering advice that encourages overcoming challenges and taking back control of our hair health, as well as self-confidence and general well-being.
“Dandruff doesn’t just affect your hair, it also affects your head. It creates paranoia. It generates obsessive thoughts. It makes you feel like everyone has noticed and is looking at you badly. Head & Shoulders also solves this emotional problem, treating your hair and head. And Rafael Infante, who is a brilliant actor, brings this solution in a very fun way,” says Manir Fadel, CEO and CCO of Grey.
