“Sport. And More Than Sport” marks the last month before the opening ceremony of the Paris Olympic Games
The International Olympic Committee (IOC) has launched “Sport. And More than Sport”, a new Olympic brand platform, to mark the final month before the opening ceremony of the Paris 2024 Olympic Games.
The initiative begins with a short film that begins on the streets of Paris following the Olympic spirit, represented by a magical and invisible force traveling around the world, and features Olympic legend Nadia Comaneci, the first gymnast to receive a perfect score in an edition of the Olympic Games, in addition to other athletes.
The short is available on Olympics.com and on the IOC’s social media channels. It will also be released worldwide on the Olympic Media Rights-Holder (MRH) network and shown at the opening ceremony of the Paris 2024 Olympic Games on July 26.
