Campaign includes films for open and closed TV, new OOH formats, print and digital media and radio spots
Iza and Marcos Mion, TIM ambassadors, star in the brand’s new campaign, which reinforces the “Test Drive TIM” in which the company invites non-customers to test its services free of charge for 30 days.
Developed by BETC Havas, the main film shows consumers without signal and TIM customers always connected at a concert, on the road, at the gym, at the airport and in a recording studio. Iza and Mion appear in these moments to show the quality of the network, illustrated by the bars of the TIM Icon rising, as if they were the signal bars of a smartphone, accompanied by the brand’s characteristic sound branding.
“The idea is to reaffirm the reliability of our services, showing the public that, with TIM, the signal is with you in every way. We also added a test drive, so that consumers can confirm this reach and quality in practice. To reinforce the message, we redefined our sound and logo, bringing new communication elements to make the excellence in infrastructure and offers tangible”, explains Camila Ribeiro, director of advertising and branding at TIM.
The piece will be divided into five 10″ films for open and closed TV. The communication strategy also includes new OOH formats, print and digital media and radio spots.
