Strategy includes a kit for influencers and content on social networks
LinkedIn launched the “Corporate Workarounds” campaign with the aim of talking about different and unusual ideas that encourage professionals to find creative and accessible ways to improve routines and increase productivity at work, seeking to celebrate the creativity and flexibility that characterize workers in the country.
As part of the strategy, the company sent a kit to content creators that includes exclusive pajamas, designed to be comfortable both for sleeping and for use at work, as well as a multifunctional ball, which can be used for a relaxing massage, distract pets during long meetings or even as a wire organizer. Following the theme of workarounds, the kit box itself was created to transform into an ergonomic notebook stand.
In addition, the communication also includes content on social networks with influencers, such as Festa da Firma, Home Office sem Filtro and Jhonatan Marques sharing his own corporate hacks.
