Global campaign created by BBDO NY, with local spin-offs from The&Partnership and Ogilvy
To mark territory among young people, ‘Chama no Snickers’ – the brand’s first campaign of the year – wants to warn players that hunger can disrupt performance within the game.
The brand will also give tips to gamers through a action website chatbot. The idea, according to Snickers, is for the user to explain the error or event and, in addition to the answer, receive a discount coupon for purchasing the product on the Americanas website.
The global campaign was created by BBDO NY, with local spinoffs being led by The&Partnership and Ogilvy. In addition to the presence in games, ‘Chama no Snickers’ has actions at the point of sale, films, content on networks and public relations actions.