Carlos Massa, popularly known as “Ratinho” in the SBT, is facing a sudden drop in ratings on his show. Now, the presenter is looking to get around the situation with the arrival of new frames from March.
One of them will be The Winner Is, a mix of The Voice Brasil and Topa ou Não Topa, well acclaimed programs on television. The purchase is an attempt to win the vice-leadership in the dispute against Record.
The new picture shows Carlos Massa’s search for foreign programs, and The Winner Is itself was created by a founder of Endemol. In it, there is a musical competition between two amateur singers and an established singer in the market, who will have to judge the other participants.
After the duels, the jury votes and the competitor is offered a cash prize. He can accept and give way to the next contestant or bet that the judges have voted for him and so move on to the next round.
However, the idea is not entirely new, as similar pictures have already been made in other programs such as the one by Silvio Santos, called “Musical Tournament”. Today, Ratinho’s rating is at 5.4 points. This reflects a drop of 4.0 points on average compared to the previous three years. Despite the drop, the numbers of the auditorium programs of the other stations did not rise, which points to a sudden “withdrawal” of the Ratinho audience for the program.
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