In addition to the piece produced by Zombie and developed by Disney Advertising Sales & Partnerships, the bank will also have experience
Nubank, through the Ultraviolet segment aimed at the bank’s high-income customers, announced the launch of the short film “Não É Um Monstro”, which aims to address the topic of financial awareness in a playful and fun way.
In addition to the launch, the bank will also inaugurate the “Não É Um Monstro Experience”, an immersive animation experience at Shopping JK Iguatemi, in São Paulo, on Saturday (6), offering a physical space for families to learn about financial care.
“We found in the animated short a tool not only to tell exciting stories, but also to address important topics. This animation was developed to allow everyone to have fun while learning in a playful and relaxed way about the importance of financial care”, explained Juliana Roschel, Nubank’s marketing director.
The 6-minute piece, produced by Zombie and developed by Disney Advertising Sales & Partnerships, will be launched this Friday (5) and published on Nubank Ultravioleta’s social networks in addition to Disney’s Pay TV channels, such as Star Channel, FX, Cinecanal, National Geographic, Disney Channel and ESPN. The short will also be present in some cinemas in São Paulo, in trailers before films like Inside Out 2.
