‘Chip do Fogão’ allows Botafogo fans to take the club into their cell phones, with access to communications about everything that happens in the team
Veek entered into a partnership with Botafogo to offer fans a personalized free telephone and internet experience.
The “Chip do Fogão” will allow Botafoguenses to take the club to their cell phones, with access to communications about everything that happens in Botafogo, as well as a personalized environment with the team’s colors.
“We are a traditional institution, with 5 million fans, and Chip do Fogão is another part of this mechanism, as it provides advantages for Botafoguense and brings them ever closer to the club. We are increasingly corporate, speaking the language of market. We see sport, which is entertainment for our audience, with a view of modernity, innovation and professionalism”, said Rafael Barthem Wiemer, general director of strategy, operations and business at Botafogo social and Olympic.
The partnership also ushers in a new moment for Veek, which has just launched the Veek Brands pillar, a service that offers brands an experience of the operator’s services through an application customized according to the company.
With this, brands can create an experience for users, promoting products, services and initiatives.
“There is nothing better for customer loyalty than offering exclusive and personalized benefits according to their area of interest. And it is an honor that the kick-off of this work is given by the glorious Botafogo. Together, we will provide Botafoguenses with an exclusive experience and memorable”, added Alberto Blanco, CEO and co-founder of the operator.
