The 360° communication strategy includes advertising pieces, content with influencers and participation in events
Samsung has announced a campaign for its Odyssey line of gaming-focused monitors, along with the renewal of its strategic partnership with esports company Loud, reinforcing the brand’s commitment to gaming.
Developed by the Druid agency, the campaign presents the concept “Get in the Game – The Fastest Path to GG”, which highlights the competitive attributes of the Odyssey line of monitors, including the newest members, the OLED G6 and OLED G8 models, recently launched in Brazil.
“We are very excited to launch this campaign, which reflects our dedication to providing the best possible gaming experience to our consumers. The new Odyssey monitors are the synthesis of innovation and performance, bringing gamers the technology they need to win,” said Thiago Cesar Silva, marketing director for the consumer electronics division at Samsung Brazil.
The strategy includes a 360° approach, with advertising pieces, content with influencers and participation in events.
In addition to the new campaign, Samsung announced the renewal of the partnership with Loud, an esports and content company for GenZ, which has been taking place since June 2023 through activations with influencers and presence in championships, events and special actions. With the renewal, new ambassadors, formed by Squad Odyssey, will be presented, including Renato Vicente, Eduardo “Coreano” Martins and Gabriel “Bak” Lessa, who will highlight the features of Samsung’s Odyssey monitors.
