A Flashtalking, a global company of adserver present in more than 90 countries, announces its expansion into the Latin American market in partnership with Adsmovil. After Amazon announced that it will close its operations adserver in 2024, recommending Flashtalking as the best migration alternative, adtech from Mediaocean takes on the challenge of operating on a large scale in Latin America.
With the expansion, Adsmovil will be responsible for Flashtalking’s operations in 33 markets, including Brazil. Together, these markets consume more than 4 billion impressions per month. The platform will offer adserverpersonalization and intelligent delivery of creatives, measurement, verification and optimization of campaigns displayaudio and video across the open web, mobile devices, digital out-of-home (DOOH) and Connected TV (CTV).
“Flashtalking arrives in Latin America offering a modern platform, with metrics accredited by the Media Rating Council (MRC) and ready to meet a growing demand for insights through data that is 100% agnostic”, comments Marcelo Barros, Country Manager of Flashtalking at Adsmovil.
The company highlights its Dynamic Creative Optimization (DCO) technology, which allows for the deployment of versions and customization of creative delivery across all screens, as well as a tool for upload in bulk and campaign management on the main social platforms, reducing the operational work of advertisers.
“We are prepared to meet the latest needs of a constantly evolving market, with a pioneering and complete solution for the future. cookieless called Ftrack ID. We have noticed a great receptiveness from the market and have already started the migration of Sizmek’s main customers”, adds the executive.
In Latin America, Flashtalking already serves global brands such as Unilever, Nissan and P&G. Focused on its expansion, the platform stands out for having a team of local experts that enables operation in the model managed service.
“We’ve seen a huge appetite for a truly intelligent and dynamic approach to managing and activating creative campaigns. Advertisers need to enable deep personalization, ensuring that the most relevant and impactful brand messages reach the right consumers at the right time, and they want to do it through a single, integrated platform. Today, we are the best solution to deliver this,” comments Simon Thorne, MD EMEA at Flashtalking.
With this new partnership, Flashtalking promises to transform digital advertising in Latin America, bringing innovation, personalization and efficiency to advertising campaigns.
“At Adsmovil, we have always been committed to generating relevance and value for our clients. Flashtalking furthers our mission and expands the opportunity to better serve advertiser brands. The platform offers customizations based on variables in real timewhich create greater suitability and reverberation of campaigns, and all of this increases the ROI for advertisers. We are very excited about this partnership, and we are certain that we are now offering a solution that will drive the growth of both advertising brands and Adsmovil”, concludes Alberto Pardo, founder and CEO of Adsmovil.
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