360º media plan includes film on open and closed TV, digital, out of home and activations with the campaign’s motto
Superbet has launched a brand campaign that brings situations and experiences around the concept “Everyone Can Be Super”, featuring Fluminense’s new signing and former Brazilian National Team captain, Thiago Silva, and singer-songwriter Ferrugem.
The pieces also feature the presence of Lucas Tylty, a digital influencer in the world of betting and tipster, specialist in betting tips.
The campaign’s goal is to show how betting changes the perception and experience of watching a sports match. The main idea is for the character to break out of their routine and get on the field of play, feeling all the energy of a sports match and the fans.
“It’s a booming market with many competitors and new entrants, so differentiation in campaigns and activations is an essential point for our brand. We want to deliver the DNA of being super so that fans can experience the positive experience that the games carry, conveying a message that they are with their favorite sport”, explains Patrícia Prates, marketing director of Superbet Brazil.
The first film in the campaign, created by Artplan, managed by the agency Pullse RJ, produced by Delicatessen Filmes and directed by Pedro Becker, brings the adrenaline of those who bet into the game, making the experience super entertaining. The scenes were designed for publicity during the broadcasts of the Paris Olympic Games, with a multi-sport theme that includes basketball, tennis, as well as volleyball and MMA in static pieces.
“We want to show the public that betting with Superbet is like feeling the excitement of entering the game. It’s not just a betting site, it’s also entertainment,” point out Artplan CCOs Rodrigo Almeida, Marcello Noronha and Rafael Gil.
The 360º media plan includes a film on open and closed TV, digital, out of home and activations with the campaign’s motto together with sponsored clubs and at major music festivals, such as Rock in Rio 2024.