Campaign with influencers demystifies the use of AI and promotes it as an ally in routines.
With a close eye on trends, the Google has invested heavily in its artificial intelligence, the Geminiteaching its users how to migrate from Google Assistant to AI and placing ads on television and social media to promote the new feature.
Replacing the tech giant’s old voice assistant with Gemini is an interesting option for those looking for more features and extensive customization of services. If you identify with this case, check out the ways to make this transition:
To get started, download the Gemini app from your device’s app store. When you first open Gemini, follow the on-screen instructions to switch from Google Assistant to Gemini.
To enable voice commands, go to the app’s home screen and tap on your profile icon located in the top right corner. Then, go to the app’s settings and look for the “Google Assistant features on Gemini” option. In this tab, the user can enable the “Hey Google” voice command and customize other settings as desired.
If you prefer, you can also change your device’s default assistant directly from the system settings. Go to your device’s settings, look for “Digital Assistants” or a similar option, and select Gemini as your default assistant. This will allow you to use voice commands and other Gemini functions directly from your device.
And it is this same practicality of use that Google uses to promote the app in a new campaign with influencers, such as CheffOtto. The young man, known in TikTok, YouTube e Instagram Through his short videos where he teaches how to prepare recipes in a light and humorous way, he uses his charisma to show how people can use Gemini to make their daily tasks easier. Check it out below:
In addition to CheffOtto, Google has also teamed up with model and influencer Ana Flávia Lobo, who stylishly teaches users how to plan their outfits and social media posts using Gemini. Watch the video:
And to prove that Google’s AI is a great “helper”, even pets have joined the Gemini trend with the pinscher Biquinha, from the animal influencer duo Madalena and Biquinha, asking for tips for post captions.
The tech giant’s laid-back marketing has been essential in demystifying artificial intelligence and its use, showing how it doesn’t need to be feared, like an evil futuristic robot from a Hollywood movie, but can be seen as a true ally in daily tasks.
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