Dominating the beaches of Brazil and the world since its creation, Havaianas has always valued its connection with this place full of positive energies, offering more comfort during sunny moments. For three years, the brand has partnered with the World Surf League to reinforce its lifestyle, taking its freedom and joy to the main stages of surfing in the world, as a sponsor of the world championship promoted by the WSL, the biggest institution in the sport.
This year, returning to the tournaments, the brand will be present in six competitions with the WSL, four of them on the World Tour, in Sunset Beach (CA), Peniche (PT), Margaret (AU) and Saquarema (RJ), and also in two Challenger Series events, in Sydney (AU) and in Barra da Tijuca, in Rio de Janeiro (see calendar below).
Havaianas made its name at the event when it faced its first waves at the championships in 2019, as a sponsor of the Saquarema world circuit stage, in Rio de Janeiro, creating the first underwater store in the world and also at Surf Ranch and Malibu Classics, in the year Following. Still in 2020, with the need for social distancing, he returned to the beaches, with all the necessary safety, promoting a virtual audience for the Ondas do Bem charity tournament, whose awards were destined for the Ondas Project, Civil Society Organization – CSO, founded in 2007, by former WCT athlete and two-time Brazilian surfing champion Jojó de Olivença. The entity contributes to the integral development of children and adolescents in situations of socioeconomic vulnerability through surfing.
“We have been on the beaches with the World Surf League for three years and in that time we were able to follow incredible athletes making history and breathtaking maneuvers in the air and on the waves around the world. Surfing and Havaianas connect on different levels, for being present in the same environment and for the good energy and feeling of well-being they cause in people. That’s why sponsoring a championship that has so much to do with us was a natural move. We want to inspire even more people to learn about this sport and invite them to explore a freer life.”, says Mafé Albuquerque, Havaianas VP of Global Marketing.
Vlog tour
In addition to sponsoring the events, Havaianas will also be the official host of the Tour Vlog, on Youtube and the WSL website. This is one of the new features of the WSL for this year, which shows behind the scenes of the championship, as well as interviews with special guests, interactive activities with the public and much more.
Calendar
Check out the list and date of the World Surf League tournaments that the brand will sponsor below:
Sunset Beach, California – 2/11 to 2/23
Peniche, Portugal – from 03/03 to 03/13
Margaret, Australia – from 24/04 to 05/05
Sydney, Australia – from 17/05 to 24/05
Saquarema, Rio de Janeiro – from 06/27 to 07/04
Rio de Janeiro, RJ – from 07/20 to 07/27
To learn more, visit the 2022 WSL Men’s Championship Event Scheduleon here
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