Campaign created by REF+ includes a film broadcast on open and paid TV, cinema, OOHs, Samsung Ads, DOOHs, radio and digital pieces
REF+ created a Porto Bank campaign with the aim of promoting Porto’s financial business unit, through the Porto Bank card, and highlighting other benefits and synergy with the holding company.
Under the concept “IOF Zero. This is Porto Bank”, the campaign is multiplatform and has as its flagship a film, which places the Porto card as the main highlight of the piece, set in scenarios that demonstrate some of the main moments of card use mapped by Porto Bank.
“We structured Porto Bank’s awareness campaign focusing on the Zero IOF attribute, highlighting one of the institution’s benefits. Under the concept “This is Porto Bank”, we were able to value the bank’s differentials. To reinforce this idea, we signed the campaign with the motto “All Porto care in the form of a card”, taking advantage of the Porto brand’s recall to add value to the Porto Bank card”, explains Ricardo Calfat, partner and COO of REF+.
The campaign will be broadcast on open and paid TV, cinema, OOHs, Samsung Ads, DOOHs, radio, as well as digital pieces, broadcast in airports and residential and commercial buildings, highlighting the benefits of the Porto Bank card, such as access to more than 1000 VIP lounges around the world, up to 3.5 points for every dollar spent, discounts on Porto’s main products, among other advantages.
