League fans and Galaxy device users gain instant access to updates and analysis.
In an exciting partnership, LaLiga North America went to Samsung to bring the energy of football to fans through Samsung News. From now on, football fans with Galaxy devices will have instant access to all the news, updates, exclusive interviews and analysis from the league in one place.
“Our goal is to provide content to our fans wherever they are, and the partnership with Samsung will allow millions of our fans to stay up to date with the latest LaLiga news. This collaboration will serve as a new tool to promote the league and enhance the service offered to our broadcast partners in the region,” said Alan Nissim, Head of Commercial Operations for LaLiga North America.
With this collaboration, LaLiga aims to be even closer to its fans, providing a complete and personalized experience. Samsung News, a platform that already offers personalized news for each user, becomes the ideal portal to closely follow your favorite teams and players from the North American league.
“By adding LaLiga content to Samsung News, we are expanding access to football to even more people and providing fans with the best way to stay up to date with their favorite teams,” added Maya Harris, Head of Business Development and Strategic Partnerships at Samsung.
The partnership between LaLiga North America and Samsung is a huge milestone for football fans, who can now connect with the league in an even more complete and personalized way.
*With information from MKT Esportivo
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