Signed by aldeiah., the pieces will be broadcast on open and closed TV, content for print media, radio, OOH/DOOH and digital.
Bradesco presented the new campaign for Ágora, the bank’s investment house, starring Alok and travel influencer Pedro Andrade.
The 30” pieces, signed by aldeiah., bear the motto “There is investment. And there is investment in Classe Ágora” and the signature “It’s Classe Ágora and it’s Bradesco”.
The videos show the DJ at a party and draw a parallel between the sophistication of a night listening to Alok and the services offered by Ágora. Pedro Andrade was chosen to connect the excellence of a tour of New York with the benefits that only Classe Ágora customers have.
Among the exclusive services highlighted in the films are specialized advice, more than 1,600 investment options; zero fees for investing in the Stock Exchange through the App or the bank’s website, as well as live broadcasts and daily content on Ágora Insights.
“By using analogies with moments from people’s daily lives, and by associating ‘Classe Ágora’ with a party hosted by Alok or travel tips with Pedro Andrade, we highlight our commitment to excellence,” said José Mauricio Lilla, head of communications at Bradesco.
In addition to films for open and closed TV, the campaign also includes content for print media, radio, OOH/DOOH media, digital, as well as pieces for social media.
