O KFC Brasil, the world’s largest fried chicken chain and leader in the segment in Brazil, is launching an unmissable offer for fans of the brand. The promotion, starring entrepreneur and singer MC Daniel, a KFC partner and lover of the chain’s products, provides consumers with two Double Crunch sandwiches for just R$23.90. Each sandwich contains two strips of crispy chicken, salad mix and seasoned mayonnaise, served on a sesame seed bun. The offer is valid until July 22 at the 194 KFC units in the country.
With a young and fun language, KFC continues its partnership in synergy with the irreverent style of MC Daniel, who is loved mainly by Generation Z. The collaboration with the singer aims to bring the brand even closer to young people and the artist’s fans, increasing the national popularity and engagement of this audience with the chain. In previous campaigns, KFC even joked about MC Daniel’s name, reinforcing the chain’s provocative and innovative tone in the face of its competitors.
“Double Crunch is one of our customers’ best-selling and most beloved sandwiches, so this was the perfect opportunity to offer a high-quality item at an affordable price, while also authentically connecting one of our flagship products with younger audiences. MC Daniel is a captivating figure and we are very pleased with the partnership, which reinforces our commitment to keeping KFC relevant and close to what customers expect,” said Fernanda Harb, KFC Marketing Director at IMC Group (International Meal Company / B3: MEAL3), which owns the brand in Brazil.
The promotion is part of a series of actions that the artist, famous for hits such as “Revoada” and “Tubarão Te Amo”, is starring in with KFC. The partnership marks the first time that the MC has collaborated with a global fast food brand, which he is passionate about.
*Cover photo: Courtesy/KFC
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