Signed by Euphoria Creative, the piece will be broadcast on TV and several other channels
Hellmann’s is inviting the public to join the fight for “Creamier Bites,” the brand’s new campaign that takes a stand against “dry snacks” using Supreme mayonnaise.
Created by Euphoria Creative, the manifesto begins with a video that shows several people complaining about different types of snacks, realizing that they lack creaminess and it is in this gap that Hellmann’s Supreme appears.
“We are always attentive to our consumers’ needs and want to be close to them when they are creating good moments, so we chose to talk about this ‘serious problem’ with a lot of good humor. With this campaign, we want to reinforce that Hellmann’s Supreme is the best choice for those who seek practicality, but also want to guarantee creaminess, indulgence and sophistication”, said Carolina Riotto, marketing director of the Food category at Unilever in Brazil.
In addition to the video, which will be broadcast on TV and several other channels, in the coming months the Hellmann’s campaign will gain new sponsorships and actions to leverage Hellmann’s Supreme.
“The idea was to create more than a campaign, but a movement against ‘dry bread’ to highlight all the creaminess and flavor of Hellmann’s Supreme. Using a lot of humor, this movement becomes entertainment with cultural relevance, after all, no one likes to eat dry snacks”, added Marcelo Rizerio, Co-Founder and CCO of Euphoria Creative.
