Campaign signed by Lew’Lara\TBWA shows the singer and former BBB in everyday situations to talk about the benefits of the card
After bringing Carl Orff’s opera Carmina Burana, Banco do Brasil invited Juliette to star in the new phase of the Ourocard campaign.
The singer and former BBB is the highlight of the advertisements that will be on TV nationwide, in addition to pieces for digital media and statics to launch the Cordel themed version of Ourocard.
The campaign is signed by Lew’Lara\TBWA and places Juliette in everyday situations that reinforce the benefits program that Ourocard users have access to.
“The campaign features four films with themes of cashback, discounts on shows, zero annual fees and installment payments, broadcast nationwide. Highlighting Cordel has everything to do with art, Brazilianness and talks about the daily lives of Brazilians and how BB is present,” said Paula Sayão, Marketing and Communications Director at Banco do Brasil.